Privacy Policy
Our Commitment
Zero Hype Co. is committed to the following principles:
- We collect only the personal information we reasonably need.
- We use your information only for clear and legitimate purposes.
- We do not sell or rent customer information.
- We limit access to people and service providers who require the information to perform an authorized service.
- We require service providers to handle personal information confidentially and securely.
- We use reasonable administrative, technical, and organizational safeguards.
- We respect your right to access, correct, delete, or control your information where applicable.
- We will respond openly and responsibly to privacy concerns.
No method of electronic transmission or storage can be guaranteed to be completely secure. However, protecting customer information is a serious obligation, and we will take reasonable and appropriate steps to prevent unauthorized access, misuse, loss, alteration, or disclosure.
Personal Information We Collect
Depending on how you interact with Zero Hype Co., we may collect the following categories of information.
Order and account information
This may include:
- Your name
- Email address
- Telephone number
- Billing address
- Shipping address
- Products ordered
- Order value and transaction details
- Order history
- Returns, exchanges, and customer-service records
- Account login information, when customer accounts are available
Payment information
Payments are processed through Shopify and authorized payment providers.
Zero Hype Co. generally does not directly receive or store complete credit-card numbers. Payment providers may process payment-card information, billing information, payment authorization, and information used to detect fraud.
Marketing information
When you choose to subscribe, we may collect:
- Your email address
- Your telephone number, when SMS marketing is offered
- Your communication preferences
- Information about whether you opened or interacted with a marketing message
- Records of your consent or unsubscribe request
Marketing communications will be sent only as permitted by applicable law. You may unsubscribe at any time.
Website and device information
When you visit our website, Shopify and approved website technologies may automatically collect information such as:
- Internet Protocol address
- Browser and device type
- Operating system
- Pages viewed
- Referring website
- Approximate location derived from an IP address
- Shopping-cart activity
- Website interactions
- Cookie and similar technology information
- Security, fraud-prevention, and diagnostic information
We seek to limit website tracking to what is reasonably necessary for store operation, security, analytics, customer preferences, and marketing for which the required consent has been obtained.
Communications
We may collect information you provide when you contact us, submit a question, request support, leave a review, enter a promotion, or communicate with us through email, social media, or another channel.
How We Collect Information
We may collect personal information:
- Directly from you
- When you place or attempt to place an order
- When you create an account
- When you contact customer service
- When you subscribe to marketing
- Through cookies and similar technologies
- Through Shopify and authorized service providers
- From fraud-prevention, payment, fulfilment, shipping, and security providers
- When permitted by law, from advertising or analytics services that you have authorized through your privacy choices
Why We Use Personal Information
We may use personal information to:
- Process and fulfil orders
- Confirm purchases and send order updates
- Arrange payment, shipping, returns, refunds, and exchanges
- Provide customer service
- Maintain customer accounts
- Verify transactions
- Prevent fraud, abuse, security incidents, and unauthorized activity
- Maintain and improve our website
- Remember customer preferences and shopping-cart selections
- Comply with tax, accounting, recordkeeping, and legal obligations
- Enforce our store policies and protect our legal rights
- Send marketing communications when you have consented or when otherwise permitted by law
- Measure the performance of our website and communications
- Respond to privacy requests, complaints, or inquiries
We will not use personal information for a materially different purpose without providing appropriate notice and obtaining consent where required.
Marketing Communications
Zero Hype Co. will not require you to accept marketing communications as a condition of purchasing a product.
When you subscribe to email or SMS marketing, we may use your contact information to send product announcements, collection launches, company updates, promotions, and related communications.
You may withdraw your consent at any time by:
- Selecting the unsubscribe link in an email
- Following the opt-out instructions in an SMS message
- Contacting Zero Hype Co. using the information below
Unsubscribing from marketing will not stop essential communications relating to an order, payment, return, security matter, or customer-service request.
When Information May Be Disclosed
Zero Hype Co. does not sell or rent personal information.
Although access within Zero Hype Co. is restricted, certain authorized service providers must process limited information to operate our store and complete customer requests. These providers may include:
- Shopify, which hosts and operates our ecommerce store
- Payment processors and financial institutions
- Print-on-demand and order-fulfilment providers
- Shipping and delivery companies
- Email or SMS communication providers
- Website hosting, security, fraud-prevention, and technical-support providers
- Analytics providers used in accordance with customer privacy choices
- Professional advisers, such as accountants, insurers, or legal advisers, when reasonably necessary
These providers receive only the information reasonably necessary to perform their authorized services. They are not authorized by Zero Hype Co. to use customer information for unrelated purposes.
We may also disclose information:
- When you instruct or authorize us to do so
- To comply with a lawful court order, subpoena, warrant, regulatory request, or other legal obligation
- To investigate or prevent fraud, security threats, unlawful conduct, or harm
- To protect the rights, property, safety, or security of Zero Hype Co., our customers, or others
- In connection with a business restructuring, merger, financing, sale, or transfer, subject to appropriate confidentiality and privacy protections
Where legally permitted, we will attempt to notify affected customers before disclosing information in response to a legal demand unless we are prohibited from doing so.
No Sale of Personal Information
Zero Hype Co. does not sell personal information for money.
We also do not knowingly share personal information for cross-context behavioural advertising without providing any notice, consent, or opt-out mechanism required by applicable law.
Where a U.S. state privacy law treats certain advertising or analytics activities as a “sale,” “sharing,” or “targeted advertising,” eligible customers may exercise their applicable opt-out rights through our website privacy controls or by contacting us.
We will not discriminate against a customer for exercising a legally protected privacy right.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Operate the storefront
- Maintain the shopping cart
- Remember customer choices
- Keep accounts and checkout functions secure
- Prevent fraud
- Understand website performance
- Measure traffic
- Support authorized analytics or advertising activities
Where required, non-essential cookies will not be activated until you have made a privacy choice.
You may manage available cookie preferences through our cookie banner or browser settings. Disabling essential cookies may prevent certain store functions from operating correctly.
Shopify
Our online store is hosted by Shopify. Shopify processes certain customer information to provide ecommerce, checkout, payment, security, fraud-prevention, and related services.
Shopify may process information in accordance with its own privacy documentation and its agreements with Zero Hype Co. Customers may also have privacy rights directly in relation to information processed by Shopify.
Zero Hype Co. remains responsible for clearly explaining our own collection and use of customer information and for handling privacy requests relating to our store.
Information Security
We use reasonable safeguards appropriate to the nature and sensitivity of the information under our control. These may include:
- Restricting administrative access
- Using strong passwords and multi-factor authentication
- Using reputable ecommerce and payment platforms
- Using encrypted connections where supported
- Limiting information provided to service providers
- Reviewing store applications and account permissions
- Maintaining fraud-prevention and security controls
- Removing access when it is no longer required
- Training authorized personnel to handle customer information responsibly
Customers should also protect their account credentials and contact us immediately if they believe their account or personal information has been compromised.
If we become aware of a privacy or security incident, we will investigate it, take reasonable steps to contain and address it, and provide any notifications required by applicable law.
International Processing
Zero Hype Co. serves customers in Canada and the United States.
Shopify and other authorized service providers may process or store personal information in Canada, the United States, or other locations where they or their service providers operate.
Information processed in another country may be subject to the laws and lawful-access requirements of that jurisdiction. Regardless of processing location, Zero Hype Co. expects its authorized providers to protect customer information in accordance with their contractual and legal responsibilities.
Information Retention
We retain personal information only for as long as reasonably necessary to:
- Complete and document transactions
- Provide customer service
- Administer returns, warranties, or disputes
- Maintain appropriate business and tax records
- Prevent fraud and protect store security
- Meet legal, accounting, insurance, and regulatory obligations
- Enforce agreements
- Resolve complaints
When information is no longer reasonably required, we will delete, anonymize, or securely dispose of it, subject to technical limitations and legal retention obligations.
Marketing information will be retained until you unsubscribe, withdraw consent, or the information is no longer reasonably needed, subject to records we may retain to honour your opt-out request.
Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Ask whether we hold personal information about you
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of eligible personal information
- Withdraw consent, subject to legal or contractual restrictions
- Opt out of marketing communications
- Opt out of qualifying sales, sharing, or targeted advertising
- Request information about the categories of information collected, used, or disclosed
- Request information about categories of service providers or other recipients
- Request a portable copy of certain information where applicable
- Appeal the denial of an eligible privacy request where applicable
- Make a privacy complaint
- Exercise your rights without unlawful discrimination
Certain requests may be limited by legal exceptions. For example, we may need to retain information required to complete a transaction, prevent fraud, maintain tax records, establish legal claims, or comply with law.
Canadian Customers
Canadian customers may request access to personal information under our control, ask how it has been used or disclosed, request corrections, withdraw consent where legally available, and raise concerns about our privacy practices.
Zero Hype Co. will consider privacy requests and complaints in accordance with applicable Canadian privacy law.
Customers who remain dissatisfied after contacting us may have the right to contact the Office of the Privacy Commissioner of Canada or an applicable provincial privacy regulator.
United States Customers
Residents of certain U.S. states may have additional privacy rights under applicable state law. Depending on the law and whether it applies to Zero Hype Co., these may include rights to know, access, correct, delete, obtain a copy of, or opt out of certain uses of personal information.
Where legally required, we will recognize applicable browser-based opt-out preference signals, such as Global Privacy Control.
We will not unlawfully discriminate against a customer for exercising an applicable privacy right.
Children’s Privacy
Our website and products are intended for a general audience and are not directed toward children under 13.
We do not knowingly collect personal information directly from children under 13. If we learn that such information has been collected without appropriate authorization, we will take reasonable steps to delete it.
A parent or legal guardian who believes a child has provided personal information may contact us.
External Links
Our website may contain links to third-party websites or services.
Zero Hype Co. is not responsible for the privacy, security, or content practices of websites that we do not own or control. Customers should review the privacy policies of those services before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy when our business practices, technology, service providers, or legal responsibilities change.
The updated version will be posted on this page with a revised effective date. Where required by law, we will provide additional notice or request consent before making a material change affecting how previously collected information is handled.
We encourage customers to review this Privacy Policy periodically.
Questions and Complaints
Questions, requests, or complaints about privacy may be directed to our Privacy Officer using the contact information above.
We will take privacy concerns seriously, investigate them responsibly, and work to provide a clear and timely response.
Zero Hype Co. believes trust must be earned. We will protect customer information with care, use it responsibly, and remain accountable for the privacy practices within our control.